UI Architect · Design Systems

I'm Pablo Bascoy.

I've spent twenty years at the point where a design decision becomes code, and since 2021 I've been running the system every other team depends on.

Since March 2025 I have led the global UI architecture and the corporate design system at Massimo Dutti (Inditex Group), with the final say on design proposals and how they get implemented in frontend. Before that I spent three and a half years at Luckia, from the first batch of components through to tokenising the whole system. The work is always the same: deciding how the frontend architecture is structured, who gets to create what, and how design tokens become the single source of truth between Figma and the browser.

Day to day I work on the border between design and code: shortening handoff, clearing technical debt with standards a team can follow without memorising a manual, and using generative AI where it genuinely saves work, which is producing components from a design rather than making architecture decisions for me. That line costs me longer reviews and saves me a system full of code nobody decided on.

I came in through illustration. I studied it at the Escola de Artes Pablo Picasso in A Coruña and I have been drawing at Café Ácido since 2017. It goes a long way towards explaining why I'll argue about two pixels of spacing.